Marina Povkh, an expert in international content distribution, spoke at the HiFunny World Art Toy & Animation Festival in China

From December 5-8, 2024  the Chinese city of Dongguan hosted the HiFunny Animation and Art Toy Festival, which brought together leading industry representatives from around the world. Among the invited experts was Great Frame commercial director  Marina Povkh.

Marina made a presentation at the festival on current trends in the animation industry and key aspects that help animation brands become commercially successful. Important topics were raised during discussions with leading Chinese players in the animation and toy market:

• how modern technologies and media platforms affect the creation and promotion of animation projects.
• strategic approaches to creating content that can effectively compete in the international arena.

Marina noted that the key to the success of the animation brand lies in the synergy of high-quality storytelling, memorable design, thoughtful marketing strategy and strategic partnerships. Her performance aroused great interest and became one of the central themes of the professional program of the festival.