Trends of the creative digital future

Natalya Ivanova-Dostoyevskaya

The step into a creative digital future represents a paradigm shift in the field of media and entertainment. Technological progress cannot be stopped, and poor adaptation to current changes leads to a loss of competitiveness in the labor market.

Absolutely all professions need to master digital tools and technologies. Universities are intensively developing new programs and the demand for education is growing.


The era of metamodernism marks a shift towards a more dynamic complex cultural and social landscape. As technological advances continue to rethink the human experience, virtual reality (VR) has become a prominent platform shaping new professions and industries. The development of virtual reality has not only changed entertainment and games, but also opened up opportunities for innovative careers and new professions.
The latter include roles such as VR experience designers, virtual world architects, VR content creators and immersion interaction specialists, as well as professions without experience, such as VR dancers, VR models, etc..

As the demand for VR content grows, professionals with skills in 3D modeling, animation, digital storytelling and interactive design are becoming more and more in demand.

As virtual reality continues to evolve, the demand for professionals well versed in the ethics, privacy and security of virtual reality is also growing. The need for virtual reality analysts and cybersecurity experts reflects the complex ethical and moral considerations that accompany the widespread adoption of virtual reality technologies.


A new round of economic development is the branding of territories and creative technologies are combined, creating synergies that stimulate growth and competitiveness. Regions use creative technologies to develop immersive experiences, interactive storytelling, and digital platforms that showcase their unique features, cultural heritage, and economic opportunities. These initiatives not only serve as marketing tools, but also promote community engagement and collaboration.

Moreover, the boom in remote work and digital nomadism has increased the importance of branding territories. Regions are increasingly competing for attractiveness, using creative technologies to create attractive digital infrastructure, vibrant cultural sites and unique living amenities. Many regions are already positioning themselves as desirable centers for young people.


The strikes in Hollywood have significantly affected the economics of the film industry around the world. These strikes disrupted the planned production of films and TV shows, resulting in financial losses for studios, producers and other industry stakeholders. The lack of new content is hurting box office revenue, advertising revenue, and streaming subscriptions.

The real reason is that the actors’ strike against artificial intelligence in Hollywood is not directed against its development or use, but is aimed at providing greater compensation, protecting the rights to personal images and ensuring creative control over the use of their digital characters in content created using artificial intelligence algorithms.

The example of the Hollywood industrial apocalypse served as an example for actors from other countries to make the necessary additions to the cooperation agreement with filmmakers without noise and effort, and for producers to think again about dependence on royalties and riders in favor of artificial intelligence.


The speed of consumption in the entertainment industry has increased significantly in recent years due to the development of streaming platforms and digital media. Now viewers have access to a huge amount of content, which leads to an increase in demand for new films and TV series.

As viewers review entire seasons in one weekend and are constantly looking for fresh content, the traditional model of releasing multiple blockbusters or multiple TV shows each year is becoming insufficient. The demand for entertainment has grown exponentially, which encourages studios and production companies to increase production volumes, and here, too, AI is the salvation: this is especially true for animation. Every day, a huge number of applications and software are being developed for professional and amateur use: to optimize and accelerate production.

However, the increased demand for content has also raised concerns about a potential decline in quality and originality. Some critics argue that the emphasis on quantity can compromise the artistic value of the content being created.


Search engines based on artificial intelligence algorithms have revolutionized the way we access and extract data. AI has allowed search engines to understand the context of queries. Natural Language Processing (NLP) algorithms allow users to enter queries in the dialog form of a chatbot rather than a browser, which makes the search more intuitive and user-friendly.

In addition, AI has made it easier to personalize search results based on user preferences, search history, and location. AI has enabled search engines to analyze and classify huge amounts of unstructured data, including images, videos and audio files. This has expanded the search capabilities by giving users access to a variety of multimedia content.

AI has also played a key role in the fight against disinformation and fake news on the Internet. Thanks to the ability to analyze content and identify reliable sources, algorithms, AI help filter inaccurate or misleading information, creating a more reliable online environment for users seeking information.


There has been a boom in continuing professional education programs with a block or modular system, when a student could collect his educational track at his discretion, choosing future employers rather than academic knowledge. Then the demand for short intensive courses grew, and they moved online.

Today we are witnessing an increased interest in programs in the field of IT, digital media, design and other creative areas, and professions in direct cooperation with large leading companies in their industry. The applicant wants to get as much and better quality as possible, acting according to the “all in one” formula. Universities are becoming not only a provider of education with practicing teachers, but also a communication platform for entrepreneurship development and graduate support throughout the long journey and growth, providing support from mentors and investment angels.

Natalia Ivanova-Dostoevskaya is an animation producer, digital media, Head of the Animation Department at Red Carpet Studio, Deputy Director for the Development of Educational Programs at the Higher School of Creative Industries of the Russian University of Economics G.V. Plekhanov.

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Category: News