Digital Television Company and Alibaba Group have finished the sale of media rights for 10 popular animated series of Parovoz Studio to China. Namely those series are Be–Be–Bears, Paper Tales, Leo and Tig, Fantasy Patrol, F.A.S.T., Magic Lantern, Rolando Locomotov, Woodventures, Cutie Cubies, and Heroes of Envell.
VOD platform YouKu by Alibaba Group
Series adapted for international sales will become available for YOUKU subscribers. It is the largest online cinema in China having monthly attendance more than 500 millions people.
YOUKU platform belongs to ALIBABA Group of companies. It permanently remains a leader in the market of online video in China since 2012.
We reported earlier that the largest pool of animated series — more than 550 episodes — had become available for subscribers of the largest China’s online cinemas such as Tencent video, iQIYI, and Mango TV. Their total audience exceeds 1 billion people a month.
“We welcome partnership with ALIBABA Group that will help millions of Chinese families to discover our best cartoons. High interest of Chinese video resources illustrates the excellent quality and internationality of the modern Russian animation”
— says Dmitriy Mednikov, Deputy Director General of VGTRK.
“Closing the deal with the biggest China’s video platform is the highest possible evaluation of our work! There is a strong demand for children’s cartoons projects in the country and thus, a fierce competition. Our cartoons proved to be in demand in the largest and the fastest growing Asia’s market and were added to content libraries of the most popular video services of the region — this is not only a great success for us but no less serious challenge”
— comments Mikhail Kovalchuk, CEO of Signal Media company. The company supports international transactions as an exclusive content distributor of Digital Television.