On 15 March, Russian media group Digital Television Russia made at once several biggest deals selling media rights for the largest pool of cartoons in history with the volume more than 550 series! The deals were the biggest of a kind in the history of Russia and China. They will be soon available for subscribers of the major online cinemas of China: Tencent video, iQIYI, and Mango TV, the total audience of which exceeds 1 billion of viewers a month.
Chinese VODs will broadcast our animated series
Seven animated series of Parovoz Studio such as Be-be-bears, Leo and Tig, Fantasy Patrol, Magic Lantern, Rolando Locomotov, Woodventures, Cutie Cubies will be placed on the video platform of iQIYI online cinema which audience is more than 500 millions of people per month.
More about Tencent corporation
Tencent corporation, that is among the largest in capitalization world’s media companies, will also place 10 animated series of our studio such as Be-be-bears, Paper Tales, Leo and Tig, Fantasy Patrol, F.A.S.T., Magic Lantern, Rolando Locomotov, Woodventures, Cutie Cubies, and Heroes of Envell on its resources. Tencent actively promotes the QQ network for fast messages, WeChat system for text and voice messages, and one of the largest online cinemas Tencent Video. Monthly audience of the video platform exceeds 450 millions of people.
The same animated series will be available for more than 80 millions of active users of Mango TV internet service created by Hunan Broadcasting System and Hunan Satellite TV.
Serious deal for russian animation industry
Animated series produced by Parovoz Studio were adapted by Digital Television for promotion on China territory. The cartoons were translated and voiced in Chinese, graphics and scenario were changed according to cultural specificities of the country. Negotiating and purchase process were handled by Signal Media, an exclusive distributor of Digital Television content.
«In terms of international strategy of brand promotion, asian countries, where a half of world’s population live, are the priority for us. Undisputably, Chinese market stands alone as the largest market in Asia. We have been preparing our brands for entry to this market thoroughly adapting and dubbing them for national audience for two years. Partnership with the major video platforms of China is the highest evaluation of our work! Selling of the biggest pool of Russian cartoons to Chinese online cinemas with billion viewers makes this event historically significant for the whole domestic industry of animation. It is necessary to point out that video content is a part of promotion strategy for our animation brands. The games for smartphones based on our cartoons are already available and even popular on the territory of China»
— Dmitriy Mednikov, chairman of board of directors, Digital Television company, said.
«Closing the deal with such video giants as Tencent video, iQIYI and Mango TV allows 10 animation brands to meet audience more than one billion of people. It is a great success for us, and yet a very serious challenge in content promotion on world’s media market!»
— Mikhail Kovalchuk, CEO of Signal Media, reported.