CSTB.PRO.MEDIA: Panel Discussion “Interactive Advertising” and Session “TV in the Digital Environment”

 

On February 17, as part of the business program of the CSTB.PRO.MEDIA 2026 forum, two landmark events dedicated to the future of television and advertising will take place.

At the panel discussion “Interactive Advertising. Connected TV as a Personalized Ecosystem,” participants will discuss why Connected TV is gaining such popularity worldwide, which advertising formats and products exist and are popular on CTV in Russia, market changes in 2025, new CTV advertising products, and the development of interactive advertising technologies and tools over the next 3–5 years.

Session partners: EVEREST sales house, EKRAN.
Moderator: Andrey Grigoriev, CEO & Co-founder of getads, Chair of the ARIR Digital Video Advertising Committee.
Invited speakers: Andrey Boyarinov (MediaHills), Ekaterina Bogdan (EKRAN), Vadim Grechishkin (EVEREST sales house), Viktoria Radetskaya (Digital Alliance), Alexey Filiya (GPM), Ilya Karepin (NSK), Natalia Matushkina (getads).

The session “TV in the Digital Environment” will focus on TV audiences in the digital space, the specifics of TV advertising online, and cooperation between media holdings and internet companies.
Moderator: Dmitry Kolesov, Director of the New Technologies Department at J’son & Partners Consulting.
Invited speakers: Dmitry Karmanov (Vitrina TV), Daria Pugacheva (Gazprom-Media Holding), Ksenia Boletskaya (Yandex), Alexandra Strelkova (MTS Ads Premium Video), Vitaly Svistunov (LG Electronics RUS), Grigory Kuzin (MSK-IX).

Registration for the main media forum is open here.
Venue: Moscow, 26 bldg. 11 Leninskaya Sloboda St., LOFT HALL.
Organizer: MIDEXPO.