Russian Animation on MIP CANCUN ONLINE+

Ten major Russian companies will present their new series, films, TV formats and animation at MIP Cancun Online+ for the Hispanic market. This year delegation from Russia includes Central Partnership, NTV Broadcasting company, Sovtelexport, GPM ETV, Yellow, Black and White and All Media, Revoluzzia Film, Signal Media and animation studios Soyuzmultfilm, Riki Group and Platoshka Animation Studio.

Most of them are already known in Latin America and Spanish-speaking countries – sci-fi movies, dramas and horrors from Russia traditionally present national industry on top TV channels, platforms and theatres around Latin America.

“MIPCancun grows every year, in terms of numbers and buyers representation from the largest TV networks to VOD-platforms. This reflects the ever-growing Hispanic market itself, which has already shown interest in Russian horrors, sci-fi, period dramas and animation. This year the national delegation is twice as big as in 2019, and will present a slate of fresh content, which is possible due to the digital format of MIPCancun,” says Alexandra Modestova, CEO of Expocontent (Official representative of MIPCancun in Russia, Ukraine and CIS).

Russian animation  studios also present new animation projects, some of which have already gained vast popularity in Latin America and across Spanish-speaking territories.

Soyuzmultfilm will offer “Rockoons”, its brand-new musical series for the youngest audience, detective comedy series “The Secrets of Honey Hill” for 4-6 year-olds and the animated series “Claymotions” for early pre-schoolers, which is created in a rare technique of clay animation. The studio will also show a premiere episode of a 3D reboot of the popular gag-сomedy “I’ll Get You!”. The company will be looking for co-production partners for new titles “Umka” and “Frosh”.

Key projects by RIKI Group, which will take part in the co-production forum, are the educational comedy series “Question Club”, therapeutic fantasy comedy “The Amazing Spoilers”, and series “Above the Ceiling” for preschoolers. Content from “Riki Group” is already well-known in Latin America and beyond – in October Brazilian TV channel Gloobinho, that had broadcasted “Babyriki” before, began airing the “Tina & Tony” series, presented in four daily slots at once. The Gloob channel is planning to show full-length animated films “The Fixies” soon (international sales are handled by Central Partnership (part of Gazprom Media Holding).

“Platoshka” animation studio will take part in the co-production market with 3 projects – educational musical for the youngest children “Beadies”, series “Agatha the Garden Queen” and “Been-in-Use Cat”.

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Expocontent – communication agency specializing in international and domestic PR and organization of business and cultural events. The company promotes national television, film and animation projects abroad, as well as foreign cultural projects and initiatives in Russia.

Expocontent has been consulting Russian media companies on developing at international markets since 2007. The company is the official representative of MIPCOM, MIPJUNIOR, MIPTV, MIPFormats, MIPDoc, MIPCancun, MIPChina, organized by Reed Midem, and Asia TV Forum & Market (ATF), organized by Reed Exhibitions – Expocontent covers Russia, Ukraine and CIS.

Over the years, Expocontent has operated united stands of Russian content (Russian Cinema, Made in Russia, Created in Moscow) at the key international film and television markets. In 2019 the company organized an international forum “Key Buyers Event” in Moscow with the support of the Ministry of culture of the Russian Federation.

Member of Russian Animated Film Association since 2019.