‘The Fixies’ animated series: destination to the Middle East!

MBC GROUP, a leading media company in the Middle East and North Africa, has acquired exclusive TV and SVOD rights to broadcast two seasons of the ‘Fixies’ series in Arabic. The premiere on the children’s public TV channel MBC3 will take place in December this year.

In addition to traditional television broadcasting, from November 29, 2023, content is available on the largest Arabic streaming platform Shahid, owned by MBC GROUP.

‘We are pleased to present a localized version of the ‘Fixies’ on our platforms. The project will enrich the library of content aimed at a family audience. ‘Fixies’ fully align with our vision of social values, and we look forward to bringing the charm of these characters to an even wider audience,’ commented Ashraf Yunis, director of MBC3.

‘We are sincerely glad that young viewers of the Middle East and North Africa will have the opportunity to watch the new seasons of ‘Fixies’. Undoubtedly, the deal is strategically important for the further development of the brand in the territory,’ commented Yulia Nemchina, CEO of Riki Group.

It is worth noting that the Saudi media conglomerate Middle East Broadcasting Center (MBC Group) It is one of the largest in the Middle East, which manages more than 17 free channels. The company also plans to release ‘Fixies’ on its platforms in other languages.