LARGE MEDIA GROUP BROADCASTS FANTASY PATROL
On June 12, the Fantasy Patrol animated series was premiered on one of the most popular kid’s channels in Sweden — SVT Barnkanalen. It was a great success — Fantasy Patrol attracted the biggest audience the channel ever had and became one of the most popular events of June!
Sweden viewers fell in love with fairy friends and mysterious Myshkin town from the first episode. According to media measurements of Mediamätning i Skandinavien company, each episode of Fantasy Patrol gathered the largest audience ever and became the leader of TV viewing in Sweden. The channel has already shown four episodes of the animated series. Fantasy Patrol is aired in the morning summer slots (traditional time for animation premieres) and is repeated in the evening prime time.
PRIME TIME BROADCAST
The first episode shown in the evening prime time gathered the share of viewers in 8,9% and became the leader with 1,3% rating among the whole audience over 3 years of age. Fantasy Patrol, thus, proves to be the most popular show on Swedish kids & family channels such as Disney, Cartoon Network Nordic, Nickelodeon, Disney XD, Nick Jr, NickToons, Cartoon Network Sweden.
The second episode of the Russian animated series aired in the morning was watched by every fifth TV viewer representing the highest share ever — 22,6% and 1,3% rating (all viewers were over 3 years). Fantasy Patrol again became the most popular show of the day on STV Barnkanalen and on all other kids channels as well.
Children’s audience in Sweden showed an incredible percentage watching Fantasy Patrol! The morning premiere of the second episode gathered so much viewers from 3 to 14 years old that rating became 7,3%, and its share — 85,3%! Almost 9 from 10 young viewers opted for the Russian series.
Such high ratings made Fantasy Patrol one of the most popular show of SVT Barnkanalen in June. The morning air of the fourth episode with share 18,1% and rating 1,6% came in third that day and entered the top five of the channel’s shows in June.
The managers of SVT Barnkanalen do not conceal their joy and assure that success of the Russian animated series was quite predictable.
«We fell in love with Fantasy Patrol and adventures of the brave girls, friends helping each other in everything!»
— tells Helena Nylander, programme director at SVT Barnkanalen.
«The professionals managing Barnkanalen know how to choose the best projects which could attract a big audience. This is why Barnkanalen remains a number one channel for children in Sweden. We are happy the Russian series Fantasy Patrol became very popular from the first episode and leads on the TV market of Sweden»
— comments Mikhail Kovalchuk, CEO of Signal Media, which is the exclusive distributor of Digital Television’s projects outside Russia.
«The overseas success of the cartoon Fantasy Patrol opens for us a new market of licensed goods for kids. We actively negotiate with international distributors and plan to please fans of the series with toys in Sweden and other countries»
SWEDEN LIKES OUR CARTOONS
The premiere of «Fantasy Patrol» animation series was held in May 2016 on Russian TV channels. Its television audience in Russia is estimated to be tens of millions of viewers. The series became one of the main hits of 2016 on Youtube.
At the end of March this year, Fantasy Patrol got to the final round of the animation festival. That takes place in the prestigious International Festival of Animated Films in Annecy (France).
In November of the same year, the series received a prestigious prize CYBER SOUSA at Xiamen International Animation Film Festival in China.
In 2018, Fantasy Patrol won a Multimir prize as the best animation series in jury’s opinion.
ABOUT FANTASY PATROL
The series tell the story about the incredible, exciting adventures of four young fairies. Helena, Valery, Mary and Snowy, and teaches friendship, faith in good and miracles. A mobile game was developed based on the series, where you can choose your fairy and play together with your friends. New cool adventures of heroines can be downloaded via App Store and Google Play.