APC Kids taps Kid-E-Cats master toy partner

APC Kids, the children’s entertainment arm of London-based boutique financier and distributor About Premium Content, has appointed Hong Kong-based Toy Plus as master toy partner for its animated series Kid-E-Cats.

The deal will see Toy Plus develop a range of toys including plush, collectibles, figurines and playsets for preschoolers. Initial products are set to debut at Hong Kong Toys & Games fair in January, followed by a global retail launch scheduled for October 2019.

Focusing on three kittens who are always jumping into action to solve problems in funny ways, the animated series is based on a Russian series produced by CTC Media and Studio Metrafilm. The third season is currently in production.

Toy Plus’s appointment comes as APC Kids continues to grow the series across the globe. Earlier this year, the company inked a raft of new broadcast sales with Turner’s Cartoonito in Italy, HBO Spain, MTG Latvia and Lithuania, and C4U (Kids1TV) in South Korea. The series debuted in 143 countries on Nick Jr. in 2017, including the UK, Benelux, Germany and Switzerland, with additional broadcast partners in Europe and Canada, including YLE (Finland), TG4 (Ireland), TV Puls (Poland), Knowledge Network (Canada).