CSTB.PRO.MEDIA 2026: “Pay TV” and “International Content Distribution” Sessions

On February 17, the forum will discuss trends in pay TV and the international distribution of Russian content.

The session “Pay TV: How to Cope with Rising Content Prices and Meet Viewer Expectations” will consist of two parts: an analytical segment and a panel discussion. During the analytical segment, a presentation will be delivered by Konstantin Ankilov, CEO of TMT Consulting.

The panel discussion will address the content strategy of pay TV channels amid budget optimization, the economics of pay TV, as well as the pros and cons of blogger content on television. The discussion will be moderated by Gulnara Kitanova, Director of the TV Channels Department at START.
Invited participants include: Robert Gndolyan (Digital Television JSC), Alla Lazovskaya (Universal Distribution), Roman Stolyarsky (Red Media), Alla Maslova (Media Telecom), Artem Gaponenko (First TVCh), and Margarita Golovina (WINK).

At the session “International Distribution of Russian Content,” experts will discuss genres and themes of Russian cinema with the greatest distribution potential; attracting investment and incentives through Russian and international government programs; adapting Russian content for different countries; and priority markets for the distribution of Russian films.
Session partner: the digital industrial platform Mediabaza.

The session will be moderated by Yulia Sycheva, Managing Partner at LUMIERES Legal. Invited participants include: a representative of Roskino JSC, Boris Khanchalyan (Gazprom-Media Holding JSC), Anastasia Korchagina (Art Pictures Distribution), Elena Brodskaya (Fantech, Yandex), Katerina Pshenitsyna (Soyuzmultfilm), and Valery Dovbnya (Kirillitsa).

Registration for CSTB.PRO.MEDIA 2026 is open! We look forward to seeing you!
Dates: February 17–18, 2026
Venue: LOFT HALL No. 2, No. 3 (Moscow, 26 bldg. 11, Leninskaya Sloboda)
Organizer: MIDEXPO